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The 7P's of a Marketing Mix - Explained

Learn how the 7P's model for an effective marketing mix can be used to influence buying habits of your target market.

Possibly one of the most common business models used as part of the marketing manager's toolkit. This module will give you a thorough understanding of the key elements and how to apply it to a business situation.


Your Instructor


Grae Laws
Grae Laws

Grae has extensive experience in operations management and innovation strategy. His background in change management makes him an ideal lecturer in business improvement programmes. He began his career in the Publishing industry before diversifying into high value electronics manufacturing.

He has coached, managed and created value for teams in companies including Canon Europe, Xerox Creative Services, Polestar, Astra Zeneca, Zeta Lighting and many SME's.

Grae is a highly energised speaker, motivator of people and evangelist of business process improvement. He is capable of supporting, mentoring and developing capabilities at every level of your organisation..


Course Curriculum


  First Section
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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